Project Details

This is a character we designed specifically for East Asian audiences (in Japan and Indonesia). The character was designed after a thorough research phase in which we evaluated the suitability of various design styles (for both form and colors) for the target audiences and validated the themes that would be included in the pack based on analyzing the emotions and feelings such audiences like to express the most, their cultural inclinations and lifestyle choices. The pack came out to be very appealing because of the painstaking effort that we put into solid ethnographic studies.

  • Client: Line