We have created a very vast array of virtual gifts that are available to users across the globe on Nimbuzz. Every gift has an underlying emotion that the gift-giver intends to convey to the recipient. As such, concepts for virtual gifts are chosen carefully after a very detailed ethnographic research of target audiences.
We have designed content for diverse target audiences including users in the Middle East, India and South-East Asia. Our content is appreciated by users across all of these regions because we spend a very large amount of time in understanding what users like and their varied tastes and how best we can represent that on a virtual platform.